225114
Content Creator (Marketing)
Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.
Relevant occupation lists
CSOL — Core Skills Occupation List Introduced on 7 December 2024, the CSOL is used for the Core Skills stream of the Skills in Demand visa, subclass 482, and the Direct Entry stream of the Employer Nomination Scheme visa, subclass 186. Check the stream-specific requirements and any restrictions on the proposed position.
Visa pathways listed for this occupation
Select a visa to read the fuller explanation on this website, including the requirements you need to consider alongside the occupation listing.
Recorded subclass 189 invitation round
–The recorded subclass 189 results for 4 June 2026 do not show an invitation for this occupation.
The lowest invited score describes what happened in one round. It can change with the occupations selected, places available and candidates waiting, so it is not a fixed score to aim for. Where candidates have the same points, invitation order uses the EOI’s date of effect, broadly the time it reached that score. Check the tie-break information alongside the points result.
States and territories select candidates for the subclass 190 and state-nominated subclass 491 pathways through their own programmes. There is no single national invitation cut-off for those pathways, so look at the relevant jurisdiction’s criteria and published selection information.
Skills assessing authority
Where your visa requires a skills assessment, check the designated authority, the assessment pathway and when the result must be available. The authority sets its own criteria for qualifications, experience and evidence; a positive assessment does not by itself establish that every visa requirement is met.
- VETASSESSVocational Education and Training Assessment Serviceshttps://www.vetassess.com.au/
ANZSCO
The material below reproduces the Australian Bureau of Statistics ANZSCO entry. Read it as the occupation’s classification description, alongside the current visa and assessment requirements.
Occupation description
Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.
Alternative job titles
ANZSCO skill level 1
Skill level 1 ANZSCO broadly places these occupations at bachelor’s degree level or above. At least five years of relevant experience may substitute for the formal qualification in the classification, and some occupations require additional experience or training. This does not automatically replace the qualification requirements of a skills assessment or visa.
In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Typical tasks
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- creating, scheduling and publishing marketing content to social media platforms and websites
- applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- monitoring performance of initiatives, providing regular reporting and insights as required
- analysing data from digital marketing campaigns and platforms
- recommending updates to digital content to improve search engine metrics
2251 Advertising and Marketing Professionals
Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
ANZSCO classification hierarchy
- 2Professionals
- 22Business, Human Resource and Marketing Professionals
- 225Sales, Marketing and Public Relations Professionals
- 2251Advertising and Marketing Professionals
- 225114Content Creator (Marketing)
Other occupations in this unit group
Unsure whether this occupation fits your work?
Choosing an occupation involves more than finding a familiar job title. I can review your duties, qualifications and visa history with you, explain which occupation your evidence may support and identify any gaps before you apply for a skills assessment. That discussion can also help you understand how the occupation choice affects the visa options you are considering.
Book a consultationSources: the Department of Home Affairs for occupation lists, visa links, restrictions and assessing authorities; the Australian Bureau of Statistics for ANZSCO descriptions, tasks, skill levels, alternative titles and specialisations. The directory uses ANZSCO 2022 and, where relevant to the visa framework, ANZSCO 2013. Refer to the original entries for current requirements, attribution and reuse terms.
Home Affairs skilled occupation list · ABS occupation classification entry
Estimate your skilled migration points — Check the points categories for visas 189, 190 and 491
Next step
Have a visa question or need help getting started?
A 30-minute consultation gives us time to discuss your circumstances, consider initial options and identify the documents that need checking. Some matters require a further review of the records before I can give a complete assessment.